Riley Cabot LLC · Behavioral Consulting · Since 2011
Advising organizations on the intersection of psychology, influence, behavior, technology, and human decision-making.
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Why customers buy. Why habits stick. Why teams succeed or fail. Why users engage, or disengage.
By combining behavioral psychology, influence science, decision-making research, marketing strategy, UX, and emerging technologies including AI, Riley Cabot LLC helps organizations better understand the talent they want to retain, the customers they want to attract, and the systems they build.
How people actually make choices, not how they say they do. Cognitive biases, heuristics, and the gap between intention and behavior.
The science of how messages, environments, and social proof shape what people think and do, ethically applied.
Designing systems and experiences that guide people toward better habits, adoption, and outcomes that stick.
Navigating the rapidly evolving relationship between people and technology, designing AI systems people trust and use.
Areas of Focus
Whether the challenge involves increasing engagement, improving adoption, designing more effective experiences, or understanding human motivations, the goal remains the same: understand people better, design better systems, create better outcomes.
Approach
Every engagement starts with deeply understanding the people involved: their motivations, constraints, mental models, and the context shaping their behavior.
Behavioral science reveals where small interventions produce outsized results. Finding those leverage points and understanding why they work is core to the work.
Strategies built around how people actually think and behave, not rational-actor models. Practical, testable, and grounded in the realities of your organization.
The organizations that will thrive are those that develop a genuine, rigorous understanding of the humans involved. Not just the users, customers, or employees, but the people.
Riley Cabot LLC
Contact
If you're working on a problem that involves how people think, decide, behave, or engage with your teams, your products, your organization, or your customers, reach out.
The best starting point is a direct conversation. Send a note explaining what you're working on and Riley Cabot LLC will be in touch.
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